First, the article suggests that the reader look to see who runs the website. It should be easy for you to identify this, and the ownership should appear on each web page. Corollary to this is to identify who pays for the website, as this may not always be the same as who owns it. An initial way to do so is to look at the ending of the url, i.e. gov (a governmental site), .edu (an educational site), .org (an noncommercial organizational site), etc. Look to see how the site pays to exist; is it via advertising or some other fashion. Is it sponsored by a drug company or a technique vendor? This can be a key to assessing the information on that site. It is not likely, for example, that a site sponsored by a drug company will present information counter to drug company advertising.Then, look at the purpose of the site. This can often be found in the link to “about this site” that is usually placed on the home page. Look at the various information links and sources; these may often be from other sites, and if so, that should be clearly labeled. The site should also give you information on where they are obtaining evidence. Is it from journal articles, and is it evidence-based? Or are there only testimonials?